What are SEO services and what do the services include

What are SEO services, and what should SEO agency services include?

Ready to learn more about what SEO services mean and what to expect when hiring an SEO agency? Keep reading! Or, if you have any questions relating to our company’s SEO services, you can contact us.

What are SEO services?

SEO services are services typically offered by an SEO agency that help your business succeed in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing. You focus specifically on search results related to your business, products, services, or industry.

Today, 55% of companies invest in professional SEO services.

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Example of SEO Services

For example, a bakery can use SEO to rank in searches such as:

Gluten-free bakery Chambery
Pastry for personalized cakes
Pastry for wedding cakes

As search engines like Google rely on more than 200 factors to determine a website’s ranking or position in search results, it takes a lot of expertise to achieve SEO success. This is why many companies hire a professional service provider.

SEO services offered by SEO agencies

Since the launch of search engines like Google and Ask Jeeves, search engine algorithms have undergone many updates and innovations. That’s why many SEO agencies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed.

Here are some examples of the most common SEO marketing services:

Local SEO
SEO for e-commerce
Voice SEO
SEO Audits

For many businesses, traditional SEO services provide everything you need to succeed. However, if you are a local or e-commerce store, local SEO and e-commerce services provide a competitive advantage that can maximize the impact of your SEO strategy.

In some cases, SEO services focus on specific areas of SEO, such as:

On-page SEO, which focuses on optimizations related to your website, like your title tags, content, etc.
Off-page SEO focuses on optimizations related to your online presence, such as backlinks to your website.
Technical SEO, focuses on optimizations related to the background of your website, such as page speed, site architecture, etc.
Since SEO requires on-page, off-page, and technical SEO to be successful, companies rarely invest in these services.

Most will opt for full-service SEO packages, which include on-page, off-page, and technical SEO, as these plans give you an all-in-one solution that lets you spend your time doing other things.

These are the 7 things your SEO agency services should include.

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Now that you know the definition of SEO services, it is essential to examine the services provided by SEO agencies. While every agency is different, you want to partner with a provider that offers a complete SEO package.

When comparing agencies, focus on SEO services that include the following:

1. SEO Audit

The services of any SEO agency should include an SEO audit.

As part of an SEO audit, your SEO provider takes an in-depth look at your current strategy. Even if you don’t have an SEO strategy in place, your agency will assess your website from an SEO perspective, looking at its strengths and areas for improvement.

While you can take advantage of free SEO audit tools, they don’t provide your business with the same insight as a team of SEO specialists. This is why SEO services should include an audit. If they don’t, it indicates a lack of preparation and investment on the part of your SEO agency.

An absent SEO audit may also suggest that your agency is not planning to create a custom strategy for your business. Instead, it uses a template, which is why it doesn’t want to invest time in auditing your site.

The best strategies are tailored to your business, your brand, and your audience.

Site speed analysis
Content evaluation
URL Optimization Check
Page link audit

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2. Competitor analysis

Regardless of your industry niche, you want competitive analysis with your SEO services. With competitor analysis tools, your SEO agency can discover online and offline competitors. This discovery can inform your strategy, helping you to take advantage of and take advantage of your competitors’ weaknesses.

Although many SEO agencies include initial competitor analysis in their services, it is best to partner with companies that make competitive analysis a regular part of your strategy. They are constantly evaluating your competitors, always seeking and spotting opportunities.

3. Personalized strategy

A personalized strategy is an essential part of defining SEO services. When you have a personalized approach for your business, you can maximize your return on investment (ROI) from SEO. This translates into more calls, orders, and visits to your business.

If you’re investing in SEO services, your team should make sure your agency offers a personalized strategy. Indeed, many SEO agencies, especially those that offer “cheap” SEO services, offer “cookie-cutter” or “copy-and-paste” strategies.

4. Off-Page Optimization

When investing in SEO services, your package should include off-page optimization. In SEO, off-page optimization is all about optimizing factors outside of your website that influences your ranking in search results.

For example, your backlink profile can influence your ranking in search results. Your backlinks profile, for reference, refers to the quantity and quality of websites linking to your site. A food blogger, for example, might link to your website when they share the personalized cookies you made for their wedding.

As part of their services, an SEO agency often provides the following for off-page SEO:

Promoting your website content to bloggers and webmasters
Developing shareable content for your site’s blog.
Tracking mentions of your business on social media by users and influencers
Optimizing your Google My Business profile

Optimizing your Google My Business profile
If you are unsure if an SEO agency or large enterprise SEO agency offers off-page optimization with their SEO services, just ask! They can provide your team with insight into what their SEO services include, as well as what specific deliverables mean. This way, your staff can make an informed decision when choosing an agency.

5. On-page optimization

On-page optimization is another essential part of what SEO services mean. With on-page optimization, your SEO agency focuses on optimizing your website features for search engines like Google.

Here are some examples of on-page optimization service deliverables:

Updating title tags, meta descriptions, and H tags? for research.
Verification of the information architecture, redirects, and internal linking structure of your website.
Creation of a sitemap
Optimizing your site images according to best practices
Researching and optimizing your website using useful and relevant keywords
analysis of your site’s usability, speed, and design.

In most cases, on-page optimization is an important part of your SEO services. That’s why if an SEO agency doesn’t offer on-page optimization, they’re not providing SEO services, which means your team has to find another agency.

6. Monthly reports

Transparency is key when it comes to SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO agency that includes regular monthly reports is essential.

With a performance report, your business can receive immediate insight into the results of your SEO strategy. For example, your report might cover organic traffic, conversion rate, and your website’s ranking in search results.

In addition to receiving a monthly report, your SEO agency services should also include time with your dedicated account manager. When you have regular meetings with your account manager, your team can ask questions, review your one-on-one report, and more.

In short, routine meetings help you and your team stay on the same page as your SEO agency.

7. Progressive optimization

SEO is an ongoing strategy, which is why the definition of SEO services usually emphasizes the partnership your business establishes with your SEO agency. You are always collaborating with your agency, which is why SEO agencies should work as an extension of your business.

This is also why their services must include progressive optimization.

With continuous optimization, your SEO agency optimizes your site permanently. Even after your site meets SEO standards, she continues to find ways to improve and strengthen your SEO strategy, allowing you to earn more from SEO.

Your dedicated account manager, for example, can find additional keywords to target for your business. This discovery results in new content, which leads to the promotion of this content to bloggers and webmasters in your industry.

No matter how advanced or successful your SEO strategy is, your business and SEO agency can improve it by one percent. That’s why it’s essential for your business to partner with an agency that recognizes this and sees the potential in your site.