How To Create a 90-Day Growth Plan for Amazon and D2C Stores

Growing an ecommerce brand can feel like trying to hit a moving target. To create a 90-day growth plan, you must set a clear goal, break the work into three 30 day phases, and execute a focused strategy covering everything from research and optimization to advertising and operations. This structured plan becomes your most valuable asset, acting as a roadmap that breaks down ambitious goals into actionable, quarterly sprints. It aligns your team, focuses your resources, and turns vague ambitions into measurable results.

This guide walks through exactly how to create a 90-day growth plan for Amazon and D2C stores, covering foundational research, listing optimization, advanced advertising tactics, and operational mastery. Whether you are launching a new product or scaling an established catalog, the phased approach here gives you a comprehensive blueprint for sustainable growth.

If you want a head start, a free brand audit can pinpoint your biggest growth levers before you build your plan.

Before Day One: Setting Your Growth Objective and North Star Metric

Before mapping out tactics, you need absolute clarity on what success looks like. Too many ecommerce teams start with a list of things to do and no clear definition of where they are going.

Define a Single North Star Metric

A north star metric is the one number that best captures the value your business delivers. For an Amazon seller, it might be monthly contribution margin. For a D2C brand, it could be monthly revenue from repeat customers. The point is to pick one metric that, if it moves in the right direction, signals genuine business health.

This is different from setting a revenue goal. Revenue can go up while profits go down. Over 90% of goal setting studies confirm that specific, challenging goals improve performance. But specificity matters. "Increase sales" is not specific. "Grow contribution margin to $40K per month within 90 days" is.

Alongside your north star, select three to five supporting KPIs. For an Amazon seller aiming for $100K in monthly sales, key KPIs might include weekly unit sales, ACOS, TACOS, and organic keyword rankings. For D2C, track customer acquisition cost (CAC), landing page conversion rate, and email list growth.

Analyze Your Historical Data Baseline

You cannot set a credible target without understanding your starting point. Pull at least 90 days of historical performance data from your Amazon Seller Central reports, Google Analytics, and ad platforms. Look at:

• Revenue and unit trends (weekly, not just monthly)
• Conversion rate by traffic source
• ACOS and TACOS trends
• Return rate and customer feedback patterns
• Inventory turnover and stockout frequency

If your analytics infrastructure is messy (and it often is), this is the time to fix it. Practitioners on Reddit frequently point out that broken tracking is the silent killer of growth plans, because you end up optimizing toward bad data. A clean GA4 and GTM setup is not optional for D2C brands. It is foundational.

Audit Your Analytics and Tool Stack

Before diving into execution, take stock of the tools you are actually using versus the tools you are paying for. Most ecommerce brands accumulate subscriptions over time without a clear system of record.

You need to answer a few questions:

• What is your CRM? If you do not have one, pick one now. Klaviyo is the standard for D2C email and SMS. HubSpot works for broader marketing automation.
• What is your analytics system of record? For D2C, GA4 paired with a BI dashboard is the baseline. For Amazon, Seller Central reports plus a third party tool like Helium 10 or DataDive.
• Are your ad platforms firing conversion events correctly? A broken Conversions API on Meta or misconfigured GA4 events will make every decision downstream unreliable. See the CAPI setup guide if you run Meta ads.

The goal is to have one clean source of truth for each channel, so your weekly reviews are based on numbers you trust.

The Core Framework: Structuring Your 90 Day Plan

A 90 day plan is typically broken into three 30 day phases, each with a distinct focus. This structure ensures you build momentum logically, starting with the foundation and scaling from there.

Phase 1: Laying the Foundation (Days 1 to 30)

The first month is all about preparation. The focus here is not on immediate profits but on building the assets you need for a successful launch and scaling period. Key activities include deep market research, setting up your Amazon Seller Central or Shopify accounts, and creating perfectly optimized product listings, or partnering with an experienced team for Amazon management to accelerate the setup.

This period is especially critical on Amazon, which has a "honeymoon" period where its algorithm actively tests new listings in the first 30 days. It gathers data on your conversion rate, relevance, and customer satisfaction. A strong foundation (good pricing, great images, and solid inventory) is essential to capitalize on this window. One expert notes that if you are not converting at 15% or higher in week one, you risk falling behind the 87% of listings that never reach page one organically.

This is also the phase where you identify your ideal customer profile, craft your value proposition and messaging, and map your growth model and funnel, all of which are covered in detail below.

Phase 2: Building Momentum and Trust (Days 31 to 60)

With a solid foundation in place, your second month focuses on accelerating momentum. You now have a month's worth of data, and it is time to scale what works. This often means gradually increasing your price towards your long term target. For example, one brand raised its price from $24.99 to $27.99 in its fourth week. While conversion dipped slightly, it stabilized, and the product's organic rank actually improved.

During this phase, ramp up your marketing efforts. Your PPC campaigns should be focused on building rank, not immediate profitability, even if it means a high ACOS. Trust building is also crucial. Aim to accumulate a healthy number of reviews, since many shoppers want to see at least 50 reviews before taking a product seriously.

Phase 3: Driving Profitable Conversion (Days 61 to 90)

In the final 30 days, your focus shifts to maximizing conversions and profitability as the initial launch boost wears off. Your goal is to transition from launch mode to a sustainable, steady state business. Many sellers see a performance drop around day 90 because they relied too heavily on Amazon's initial algorithm boost. A strong foundation prevents this.

By now, bring your price to its long term target and begin optimizing your ad spend, focusing on campaigns with a good ROAS. For a deeper look at making your ad spend profitable, the guide on reducing ACOS while increasing sales is worth reading alongside this section.

Pay close attention to your conversion rate. A healthy rate on Amazon is often 10% or more, which is about seven to eight times higher than the typical ecommerce site average of around 1.33%.

Pre Launch Strategy: The Critical Groundwork

A successful 90 day plan begins long before day one. The research and analysis you do upfront will dictate the success of your entire launch.

Identify Your Ideal Customer Profile

Before spending a dollar on ads, you need to know exactly who you are selling to. An ideal customer profile (ICP) is not a vague demographic like "women ages 25 to 45." It is a specific description of the person most likely to buy, love, and repurchase your product.

Build your ICP by looking at:

• Existing purchase data: Who buys the most? Who has the highest lifetime value? What do they have in common?
• Amazon review mining: Read three star reviews on competitor products. These reveal what people liked enough to buy but felt was missing. That gap is your opportunity.
• Customer interviews: Talk to five to ten real customers or prospective buyers. Ask them what they searched for, what almost stopped them from buying, and what they wish the product did differently. Practitioners on ecommerce forums consistently say that even a handful of conversations can reshape your messaging more effectively than weeks of spreadsheet analysis.

The output of this work should be a one page document describing your ideal buyer's situation, frustrations, and purchase triggers. Every listing, ad, and email you create in the next 90 days should speak directly to this person.

Craft Your Value Proposition and Messaging

With a clear ICP, you can now write a value proposition that actually resonates. A value proposition answers one question: why should this specific customer choose your product over every alternative, including doing nothing?

Strong value propositions are concrete. "Premium quality" means nothing. "Dishwasher safe bamboo cutting board that does not split after six months like the cheap ones" tells a story. Pull language directly from customer reviews and interviews. When your copy mirrors the words your buyers already use, conversion rates go up because the product feels like it was made for them.

This messaging should be consistent across your Amazon listing, D2C product pages, ad creative, and email sequences.

Pre Launch Product Research

This is your due diligence phase. Before you invest in inventory, you need to validate that there is real market demand for your product. A staggering 42% of startup product failures happen because of a lack of market need. Your research should involve analyzing the target market, understanding customer pain points, and gauging demand. Since over 60% of U.S. shoppers start their product searches on Amazon, the platform itself is a treasure trove of research data.

Keyword Research

Keyword research is the process of finding the search terms your customers use. This is fundamental to your visibility. Nearly half of all U.S. internet users (46.7%) start product searches directly on Amazon, so your research should be heavily focused there. Look at Amazon's search suggestions, run a Search Terms Report if you have ad data, and use third party tools. The goal is to "speak your customer's language" so your product shows up exactly when they are looking for it.

For a deeper dive into backend keyword strategy, see the guide on backend keywords and indexing.

Competitor Research

Studying your rivals is not about copying them; it is about finding opportunities to differentiate. Analyze their pricing, product features, reviews, and marketing tactics. This process is standard practice, with 90% of Fortune 500 firms using competitive intelligence. Your research might reveal a gap in the market, like a feature customers repeatedly ask for in competitor reviews. This is not a one time task either. Data shows that 49% of businesses run competitive analysis quarterly.

Map Your Growth Model and Funnel

A growth model is a simple diagram (or spreadsheet) showing how customers discover, evaluate, purchase, and repurchase your product. For most ecommerce brands, the funnel looks something like:

Amazon funnel: Search impression → Click → Detail page view → Add to cart → Purchase → Review/Repeat

D2C funnel: Ad/organic impression → Landing page visit → Add to cart → Checkout → Post purchase email → Repeat purchase

Map out each stage with your current conversion rates. This exercise immediately reveals where the biggest drop offs are and where a small improvement would have the largest impact on revenue. If your Amazon detail page gets 10,000 views per month but converts at only 5%, improving conversion to 8% is worth more than doubling your traffic.

Building Your On Platform Presence

With your research complete, it is time to build a digital storefront that attracts and converts customers.

Brand Registry Setup

For any serious brand on Amazon, enrolling in Brand Registry is non negotiable. It requires a registered trademark but grants you access to powerful tools and protections. Once enrolled, you can create A+ Content, build a Brand Store, and gain more control over your product detail pages. Amazon reports that Brand Registry significantly reduces intellectual property issues. In 2022, infringement notices filed by brands dropped by over 35% thanks to the program's automated protections.

Listing Optimization

Listing optimization is the art and science of refining your product page to maximize traffic and conversions. A great listing includes a keyword rich title, compelling images, informative bullet points, and a detailed description. Remember that most shoppers make a purchase decision within the first three seconds, and that judgment is almost entirely visual. High resolution product photos can convert up to 94% higher than low resolution ones.

With over 70% of Amazon shopping happening on mobile devices, ensure your content is easy to scan on a small screen. For a full breakdown of writing titles and bullets that drive clicks, see the guide on writing Amazon product titles and bullets.

Product Photography and Packaging

Your product photos are your digital handshake. Around 75% of online shoppers rely on images and reviews to judge a product. Beyond photography, your product's packaging is the first physical interaction a customer has with your brand. Good packaging protects the product and creates a memorable unboxing experience. In fact, 55% of online shoppers say they are more likely to buy again from a retailer if the product comes in premium packaging.

A+ Content

A+ Content, available to brand registered sellers, lets you enhance your product description with rich media like images, comparison charts, and formatted text. Amazon states that A+ Content can increase sales by 3 to 10% on average. While the text in A+ Content is not directly indexed for Amazon's search algorithm, it boosts your ranking indirectly by improving your conversion rate, which is a powerful signal to Amazon.

Prioritize Focus Areas for Quick Wins

Not everything in your 90 day plan deserves equal attention in week one. Prioritization separates teams that gain traction fast from those that spin their wheels.

Use a simple impact versus effort framework. List every initiative you have identified (listing fixes, new ad campaigns, email sequences, pricing changes) and score each on two dimensions: potential revenue impact (high, medium, low) and effort to implement (high, medium, low). Start with high impact, low effort items.

Common quick wins for Amazon sellers include fixing suppressed listings, adding missing backend keywords, and launching auto campaigns on high margin ASINs. For D2C brands, quick wins often include fixing a broken checkout flow, adding urgency to product pages, or setting up an abandoned cart email sequence.

One YouTube creator who documents Amazon launches shared that simply re shooting the main product image to show the product in use (instead of on a white background) doubled the click through rate within two weeks. Small changes, tested early, compound over the quarter.

The Growth Engine: Driving Traffic and Sales

Once your listings are live and optimized, the next part of your 90 day plan is to actively drive traffic, build trust, and encourage purchases.

Fueling Growth with Paid Advertising

Paid ads are a powerful lever for accelerating growth, especially in the early stages.

Launch Sponsored Products and Sponsored Brands ads: Amazon's PPC platform allows you to bid on keywords to get your products in front of motivated buyers. The average conversion rate for Amazon ads is around 9.9%, dramatically higher than other ecommerce platforms. A well structured setup typically starts with automatic campaigns to gather data and manual campaigns to target specific keywords. Sponsored Brands ads are particularly valuable for building brand awareness and driving traffic to your Brand Store. For more on structuring campaigns by intent, read the intent based campaign architecture guide.

Search Term Report analysis: This report is a goldmine of data from your Amazon PPC campaigns. It shows you the exact search queries shoppers used when they clicked your ad. Analyzing it helps you find new, high converting keywords to target and identifies irrelevant terms to add as negative keywords, cutting down on wasted ad spend.

Google Ads and YouTube Ads: About 34.6% of online shoppers begin their product search on Google. Running Google Search and Shopping ads allows you to capture this high intent traffic. YouTube, the world's second largest search engine, is perfect for demonstrating your product and building brand awareness through video ads.

Facebook and Instagram Campaigns: Social media platforms like Facebook and Instagram are excellent for generating demand through visual storytelling and precise audience targeting. You can create campaigns to build awareness, drive traffic, or retarget visitors who have already shown interest. If you want paid media, CRO, and analytics managed under one program, explore the D2C Growth approach.

Remarketing and Dynamic Product Ads: Most visitors will not buy on their first visit. Remarketing shows your ads to people who have already visited your website, keeping your brand top of mind. Dynamic Product Ads take this a step further by automatically showing users the exact products they viewed. Website visitors who are retargeted are up to 70% more likely to convert.

Plan Coupon and Lightning Deal Promotions

Promotions are not just about discounting. Used strategically during your 90 day plan, they accelerate velocity, boost organic rank, and generate reviews faster.

On Amazon, coupons (the green badge on search results) increase click through rate because they visually stand out. Lightning Deals can spike your sales velocity for a short window, which sends strong ranking signals to Amazon's algorithm. The key is timing them during Phase 2 (days 31 to 60) when you are actively building momentum, not during Phase 3 when you are focused on profitability.

For D2C, limited time offers and free shipping thresholds accomplish similar goals. Just make sure promotions are tracked separately in your analytics so you can measure true incrementality, not just revenue that would have happened anyway.

Building Social Proof and Customer Loyalty

Traffic alone is not enough. You need to build trust and encourage repeat business.

Review Generation Program: Reviews are the lifeblood of ecommerce. A staggering 99.9% of online shoppers read reviews at least occasionally. A systematic program to encourage honest reviews is essential. This can include using Amazon's "Request a Review" button, enrolling in the Amazon Vine program, or using polite post purchase follow ups.

Influencer Partnerships: Collaborating with influencers allows you to tap into their credibility and reach. Consumers often trust recommendations from people they follow more than traditional ads. Research shows that 73% of consumers are more likely to buy a product after watching an unboxing or explainer video, the kind of content influencers excel at creating.

Post Purchase Email Sequence: The conversation with your customer should not end at the checkout. For D2C stores, a post purchase email sequence can increase satisfaction, gather feedback, and encourage repeat purchases. Acquiring a new customer can cost five times more than retaining an existing one, making these follow ups a high ROI activity.

Lead Magnet and Email List Building: On your D2C site, offer a valuable piece of content (a lead magnet) like a guide or a discount in exchange for a visitor's email address. Building an email list gives you a direct line of communication with potential customers. Email marketing consistently delivers a high return, with some studies citing an average of $42 back for every $1 spent.

Establish a Customer Communication Loop

Many brands treat customer service as a cost center. It is actually an intelligence source. Every support ticket, return reason, and product question contains data that should feed back into your growth plan.

Set up a simple system:

1. Tag every customer inquiry by category (shipping, product confusion, defect, sizing, feature request)
2. Review the top five categories weekly
3. Feed insights back into listing copy, FAQ sections, and product development

For example, if 20% of your support tickets are about sizing confusion, your listing images and bullet points are failing. Fix the root cause and you reduce returns while improving conversion.

This communication loop also includes proactive outreach. A short post purchase survey (one to two questions, sent three days after delivery) gives you qualitative data that no analytics tool can replicate.

Advanced Conversion and Pricing Tactics

Fine tuning your strategy with advanced tactics can squeeze more performance out of your efforts.

Conversion Rate Optimization Thresholds: This involves setting a minimum acceptable conversion rate you need to be profitable or to rank effectively. For a new product on Amazon, a common threshold is 15% in the first week. Knowing your target helps you identify when your listing needs improvement.

A/B Testing for Listings and Creative: Instead of guessing what works, test it. A/B testing involves comparing two versions of an element, like a product title or main image, to see which one performs better. Amazon's "Manage Your Experiments" tool allows brand registered sellers to do this easily.

For D2C sites, A/B testing landing pages and creative is equally critical. Test headlines, hero images, social proof placement, and call to action button copy. Even small changes to a product detail page can shift conversion rates meaningfully over a 90 day period. The detailed guide on running A/B tests on product pages walks through this process step by step.

Pricing Automation and Buy Box Strategy: On Amazon, winning the "Buy Box" is critical, as it accounts for over 82% of sales. A solid Buy Box strategy involves competitive pricing, excellent seller metrics, and healthy stock levels. Pricing automation tools (repricers) can dynamically adjust your prices to help you stay competitive and win the Buy Box more often.

Upsell and Cross Sell (Bundle Offers): Upselling encourages a customer to buy a more expensive version of a product, while cross selling suggests complementary items. Product bundles are a great way to do this. These techniques increase your Average Order Value (AOV). Amazon's own product recommendations account for as much as 35% of their total revenue.

Subscribe & Save: For consumable products, Amazon's Subscribe & Save program is a powerful tool for building recurring revenue. Customers get a small discount for subscribing to regular deliveries. This locks in future demand, increases customer lifetime value, and makes your sales more predictable.

Build an Experimentation Program and Backlog

Growth is not a one time project. It is a discipline. The most successful ecommerce brands treat their 90 day plan as a series of experiments, not a fixed set of tasks.

Create an experiment backlog. This is simply a running list of hypotheses you want to test, prioritized by expected impact. Each experiment should follow a basic format:

Field	Example
Hypothesis	Adding a comparison chart to A+ Content will increase conversion rate by 2%
Metric	Detail page conversion rate
Test duration	14 days
Minimum sample	500 sessions
Result	Win / Loss / Inconclusive

Keep this backlog in a shared spreadsheet or project management tool. Add new ideas constantly. Run one to two experiments per week. Over 90 days, that is 12 to 24 tested improvements, and even a 30% win rate compounds into significant gains.

Practitioners on LinkedIn who manage ecommerce brands at scale often emphasize that the backlog itself is the asset. Even experiments that fail teach you something about your customer that informs the next test.

Establish a Weekly Growth Meeting Cadence

A plan without a review rhythm is just a document that collects dust. Schedule a 30 to 45 minute weekly growth meeting with everyone involved in execution. The agenda should be simple and consistent:

1. Scorecard review (5 minutes): Are the KPIs on track? Green, yellow, or red.
2. Wins and learnings (10 minutes): What worked this week? What experiment results came in?
3. Blockers (10 minutes): What is stuck? What needs a decision?
4. Priorities for next week (10 minutes): What are the top three actions?

This cadence creates accountability and forces fast decision making. When something is not working, you catch it in a week, not a month. When something is working, you double down immediately.

For brands working with an agency, this weekly call structure is typically how governance works. A transparent dashboard that both sides reference keeps everyone aligned.

The Operational Backbone: Keeping Your Store Running Smoothly

A great marketing plan will fail if your operations cannot keep up. This part of your 90 day growth plan ensures your business runs efficiently.

Set Up FBA and Multi Channel Fulfillment

You have a few options for getting orders to customers, and the right choice depends on your channel mix.

• Fulfillment by Amazon (FBA): You send your products to Amazon's warehouses, and they handle storage, picking, packing, and shipping. The main benefit is that your products become Prime eligible, which is a huge conversion booster.
• Fulfilled by Merchant (FBM): You handle all aspects of fulfillment yourself. This gives you more control but requires you to meet Amazon's strict performance standards.
• Third Party Logistics (3PL): You outsource your fulfillment to a specialized company. This is a common choice for D2C brands and can also be used to fulfill FBM orders.

If you sell on both Amazon and your own Shopify store, multi channel fulfillment becomes essential. Amazon's MCF program lets you use FBA inventory to fulfill orders from other channels, though many sellers prefer a dedicated 3PL for non Amazon orders to avoid commingling issues. The guide on integrating Shopify and Amazon inventory covers the practical setup.

Inventory Planning and Forecasting

Running out of stock on Amazon is a critical error. When you stock out, you lose sales, and your product's search ranking can plummet, often without recovering automatically. Proper inventory planning involves forecasting future demand based on sales history, seasonality, and marketing plans to ensure you have the right amount of stock at all times. A common strategy is to maintain at least 90 days of inventory to avoid any algorithmic penalties.

For brands running promotions or Lightning Deals during Phase 2, inventory planning becomes even more important. A successful promotion that causes a stockout does more harm than good.

Off Amazon Brand Building

A strong brand should not live only on Amazon. Building your brand on other channels, like your own website, social media, and through content marketing, creates a more resilient business. This not only drives external traffic to your Amazon listings but also gives you a direct relationship with your customers and diversifies your revenue streams.

The omnichannel marketing strategies guide covers how to coordinate messaging across platforms without spreading yourself too thin.

Measuring Success and Avoiding Trouble

A successful plan requires constant monitoring and an awareness of potential roadblocks. Knowing how to create a 90-day growth plan for Amazon and D2C stores means knowing how to measure it and what to avoid.

KPI Monitoring (ACOS, ROAS, Unit Economics)

You must continuously track your Key Performance Indicators. For advertisers, this means monitoring:

• ACOS (Advertising Cost of Sales): The percentage of your ad attributed sales spent on advertising. The current average ACOS on Amazon is around 30.2%.
• ROAS (Return on Ad Spend): The total revenue generated for every dollar spent on ads.
• TACOS (Total Advertising Cost of Sales): Your total ad spend as a percentage of total revenue (not just ad attributed revenue). This is a better measure of advertising efficiency over time.
• Unit Economics: The profitability of each unit sold after all costs are accounted for.

Monitoring these KPIs tells you if your marketing is efficient and if your business is financially healthy.

Common Pitfalls to Avoid

Being aware of common mistakes can save you a lot of trouble. Some of the most frequent pitfalls include:

• Lack of Clear Goals: Drifting without a defined target.
• Underestimating Capital Needs: Undercapitalized launches have a 90% failure rate.
• Ignoring Platform Policies: This can lead to account suspension. For a view into the kind of compliance rigor that protects margins, this walkthrough shows how a team reversed a $1,200 Amazon Buy Shipping adjustment.
• Poor Listing Quality: Bad photos and weak copy will kill your conversion rate.
• Neglecting Customer Reviews: Not having a strategy to generate and monitor reviews.
• Inventory Stockouts: Running out of stock can permanently damage your search ranking.
• Skipping the Baseline: Launching a growth plan without historical data means you cannot tell what is working.
• No Experimentation Cadence: Teams that only execute without testing eventually plateau.

By proactively avoiding these issues, you pave a much smoother path to growth.

Frequently Asked Questions About Creating a 90 Day Growth Plan

1. What is the most important part of a 90 day growth plan?
Setting a clear north star metric and supporting KPIs at the very beginning. Without a defined target, it is impossible to create a focused strategy or measure your success.

2. How often should I review my 90 day ecommerce plan?
Weekly. Check in on your KPIs in a structured growth meeting to see if you are on track. This allows you to make quick adjustments to your tactics if something is not working as expected.

3. Can I use a 90 day growth plan for an established store, not just a new launch?
Absolutely. A 90 day plan is an excellent framework for any stage of business. For an established store, the goals might be different (expanding into a new category, improving profitability, or increasing customer lifetime value) but the phased approach is just as effective.

4. What is a realistic goal for a 90 day growth plan?
A realistic goal depends heavily on your starting point, budget, and product category. For a new product, a good goal might be to achieve a certain Best Seller Rank (BSR) and a target number of daily sales. For an existing store, it might be to increase overall revenue by 20% or improve profit margins by 5%.

5. How is a plan for Amazon different from a D2C store plan?
While many principles overlap, an Amazon plan will focus more on platform specific elements like the A9 search algorithm, winning the Buy Box, FBA logistics, and Amazon PPC. A D2C plan will put more emphasis on driving your own traffic through SEO, social media, and email marketing, as well as optimizing the on site user experience. The best approach often integrates both.

6. How do customer interviews fit into a 90 day plan?
Customer interviews happen in the first two weeks, during the research and baseline phase. Even five conversations with real buyers can uncover messaging insights, product friction points, and purchase triggers that no analytics dashboard will reveal. The findings feed directly into your ICP, value proposition, and listing copy.

7. What tools do I need for the analytics and CRM stack?
At minimum: GA4 with properly configured ecommerce events for D2C, Seller Central reports (plus a tool like Helium 10) for Amazon, a CRM or email platform like Klaviyo, and a shared dashboard that consolidates KPIs. If your tracking is broken, fix it before launching campaigns.

Ready to build your 90 day plan with expert support? Get a free ecommerce brand audit to identify your unique growth levers and map out the first 30 days.