Cookies are small text files placed on your device by a website.

Web beacons or pixels are tiny images that load with a page or email and help measure engagement.

Local storage and session storage are browser storage technologies that can hold data similar to cookies. We refer to all of these as “cookies” in this policy.

First party cookies are set by this site.

Third party cookies are set by another domain, for example analytics or advertising partners.

Strictly Necessary: Required for the site to function, for example security, load balancing, cookie preferences, and forms. These cannot be switched off.

Performance and Analytics: Help us understand how visitors use the site, for example page views and traffic sources, so we can improve content and usability.

Functional: Remember your choices, for example language and region.

Advertising and Measurement: Used to deliver and measure ads, build audiences, and limit frequency. These are used only if you opt in.

Cookie banner and preferences tool: Use the “Cookie Settings” link in the footer to change or withdraw consent at any time. Your preference will be stored in a first party cookie.

Browser controls: You can block or delete cookies in your browser. This may impact site functionality.• Chrome: Settings → Privacy and security → Cookies and other site data
• Safari: Settings or Preferences → Privacy → Block all cookies or Manage Website Data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Microsoft Edge: Settings → Cookies and site permissions

Global Privacy Control and Do Not Track: If your browser sends a Global Privacy Control signal, we treat it as an opt out of sale or sharing for cross context advertising on this site. Industry support for Do Not Track is limited, use our preferences tool for reliable control.

Strictly Necessary: Includes cookie_preferences (remembers consent, 6-12 months), __cf_bm (security/performance, 30 min), and csrf_token (security, session).

Performance and Analytics: Includes _ga, _ga_* (Google Analytics usage, 13 months), _gid (Google Analytics user distinction, 24 hours), and _hjSession* (Hotjar experience analytics, up to 1 year).

Functional: Includes locale or site_language (language choice, 6 months) and remember_me (login status, 30 days).

Advertising and Measurement: Includes _gcl_au (Google Ads conversion, 90 days), _fbp / _fbc (Meta measurement, 90 days), and uid (Ad partner frequency capping, varies).

Google Analytics and Google Ads: We can enable IP masking and data retention controls. Learn how Google uses data at policies.google.com.

Meta Pixel: For advertising and measurement on Facebook and Instagram. Your choices are respected by our consent tool.

Tag Managers: To deploy tags in a controlled way. Tags that set cookies are loaded only if you have consented to the relevant category.

Session cookies expire when you close your browser.

Persistent cookies stay until they reach a set expiry date or you delete them. Retention periods for each cookie are listed in the cookie settings tool.